iPhone 18 Price: What Every Model Costs (Pro, Pro Max & iPhone Duo)
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iPhone 18 Price: What Every Model Costs (Pro, Pro Max & iPhone Duo)
The iPhone 18 price starts at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max, both with 256GB of storage. That's $100 more than the iPhone 17 Pro and 17 Pro Max at launch, and the gap gets much wider as you climb the storage ladder. Apple's first foldable, the iPhone Duo, starts at $1,999. Below is every model and storage tier, what changed from last year, and how to work out what you'll actually pay once you add the accessories you need.
Looking for dates instead of dollars? Our iPhone 18 release date guide covers pre-orders, launch days and the models still to come.
iPhone 18 Price at a Glance
Here's the full US price list for the 2026 lineup, straight from Apple's store at launch. All prices are for unlocked phones before tax and trade-ins.
| Storage | iPhone 18 Pro | iPhone 18 Pro Max | iPhone Duo |
|---|---|---|---|
| 256GB | $1,199 | $1,299 | $1,999 |
| 512GB | $1,399 | $1,499 | $2,199 |
| 1TB | $1,799 | $1,899 | $2,599 |
| 2TB | $2,399 | $2,499 | $3,199 |
Every model starts at 256GB, and for the first time the smaller Pro gets a 2TB option too. The top-spec iPhone Duo at $3,199 is the most expensive iPhone Apple has ever sold.
iPhone 18 Pro Price
The iPhone 18 Pro costs $1,199 for 256GB, $1,399 for 512GB, $1,799 for 1TB and $2,399 for 2TB. It has the 6.3-inch display and comes in black, silver, glacier and burgundy (if you've been searching for the "red" or "cherry" model, burgundy is the one you want; see our iPhone 18 colors guide).
For most people the 256GB Pro is the sweet spot. The step to 512GB is $200, which is reasonable if you shoot a lot of 4K or ProRes video. The jump from 512GB to 1TB is $400, and that's where the value starts to fall away unless you genuinely need a terabyte on the phone itself.
iPhone 18 Pro Max Price
The iPhone 18 Pro Max price is $1,299 for 256GB, $1,499 for 512GB, $1,899 for 1TB and $2,499 for 2TB. At every tier it's exactly $100 more than the Pro, and that $100 buys you the bigger 6.9-inch screen and the larger battery.
It's easy to see why the Pro Max is so popular: if you're already spending $1,199, another $100 for the bigger screen and longer battery life feels like a small step. The flip side is that it's the heaviest iPhone in the lineup at 8.78 oz, which matters for drops (more on that below).
iPhone Duo Price
Apple's first foldable is officially called iPhone Duo (no "18" in the name). It starts at $1,999 for 256GB, then $2,199 for 512GB, $2,599 for 1TB and $3,199 for 2TB. Apple quotes $83.29 a month over 24 months for the base model.
The Duo has a 5.4-inch cover screen and a 7.6-inch inner screen, and comes in Star White and Night Sky. Pre-orders open October 16 and it ships October 23. A folding phone has more ways to get hurt than a slab phone (the hinge, the inner screen, the edges when it's open), so if you're spending two grand or more, budget for proper protection from day one. Our iPhone Duo cases guide explains what to look for.
How Much More Does the iPhone 18 Cost Than the iPhone 17?
The headline is a $100 increase, but that only applies to the 256GB base models. The higher you go, the bigger the jump:
| Storage | 17 Pro (2025) | 18 Pro (2026) | 17 Pro Max (2025) | 18 Pro Max (2026) |
|---|---|---|---|---|
| 256GB | $1,099 | $1,199 | $1,199 | $1,299 |
| 512GB | $1,299 | $1,399 | $1,399 | $1,499 |
| 1TB | $1,499 | $1,799 | $1,599 | $1,899 |
| 2TB | Not offered | $2,399 | $1,999 | $2,499 |
The 1TB models are $300 more than last year, and the 2TB Pro Max is a full $500 more. The reason is memory: storage and RAM prices have climbed sharply across the whole industry thanks to ongoing supply shortages, and Apple has passed most of that onto the high-capacity models.
Apple has also discontinued the iPhone 17 Pro and 17 Pro Max, so you won't find them on Apple's own store any more. If you're on the fence about upgrading, our iPhone 18 Pro vs iPhone 17 Pro comparison covers what the extra money actually gets you.
What About the Standard iPhone 18?
There's no standard iPhone 18 yet. The base iPhone 18, an iPhone 18e and a second-generation iPhone Air are reported to be arriving in spring 2027, but Apple hasn't confirmed them and there's no official pricing. If you see a price for the "regular" iPhone 18 today, it's a guess. We'll update this page when Apple announces anything.
Which iPhone 18 Model Is the Best Value?
- Best value overall: iPhone 18 Pro 256GB ($1,199). All the Pro features at the lowest price in the lineup.
- Best for battery and screen: iPhone 18 Pro Max 256GB ($1,299). $100 more for a bigger display and the longest battery life.
- Best for creators: iPhone 18 Pro Max 512GB ($1,499). Room for heavy video shooting without paying the steep 1TB premium.
- Skip unless you need it: 1TB and 2TB. With $400 and $600 jumps, cloud storage is far cheaper for most people.
- For early adopters: iPhone Duo ($1,999+). A genuinely new form factor, at a genuinely new price.
The Real Cost: What You'll Pay Once You Add Protection
The sticker price is only part of the story. A $1,299 phone that cracks on the first drop is a very expensive mistake, and the iPhone 18 Pro and Pro Max are heavier than last year's models (7.44 oz and 8.78 oz), which means more force when they hit the ground. Here's what we'd add on day one:
1. A protective case
The Dropguys Ultimate case for iPhone 18 Pro and Pro Max is built for exactly this: raised edges around the screen and camera, shock-absorbing corners, and a profile that doesn't turn your phone into a brick. It's backed by our 100% money-back guarantee: if your phone breaks in our case, we'll refund you. No other major case brand puts that promise on the table.
If you'd rather show off the finish (glacier and burgundy both look great through a clear back), the Dropguys Ultra Slim Clear case keeps things thin, works with MagSafe, and is available for the 18 Pro, 18 Pro Max and iPhone Duo. Duo owners who want maximum coverage should look at the Dropguys iPhone 18 Duo Ultimate Aero case.
For comparison, here's what the big names charge for an iPhone 18 Pro case, none of which come with a guarantee if your phone breaks:
- OtterBox: around $60. Tough, but bulky.
- Casetify: around $65. Stylish, but expensive for what you get.
- Apple MagSafe case: around $49. Official fit, but thin protection for the price.
Browse every option in our iPhone 18 cases collection, or see our ranked picks in best iPhone 18 Pro cases and best iPhone 18 Pro Max cases.
2. A screen protector
A screen replacement on a Pro model without AppleCare costs hundreds of dollars. A tempered glass Dropguys iPhone 18 screen protector is the cheapest insurance you can buy for the most expensive part to fix.
3. A camera lens protector
The Pro camera bump sticks out and takes the hit when the phone lands flat on its back. The Dropguys iPhone 18 camera lens protector covers each lens without hurting photo quality.
4. Optional: a MagSafe wallet
If you want to carry a couple of cards without a bulky wallet case, the Dropguys MagSafe Wallet snaps onto the back of any MagSafe-compatible case.
Already own an iPhone 17 Pro case? The 18 Pro and Pro Max share the same dimensions as last year's models, so many cases will fit, but there are caveats. Read will your iPhone 17 case fit the iPhone 18? before you reuse one.
How to Pay Less for an iPhone 18
- Trade in your old iPhone. Apple and the carriers offer credit for recent models, and carrier promos are usually the most generous (though they often tie you to a plan for 24 to 36 months).
- Pay monthly. Spread over 24 months, the base 18 Pro works out to roughly $50 a month and the base Pro Max roughly $54 a month before tax.
- Buy the storage you need, not the most. Dropping from 1TB to 512GB saves $400 on either Pro model.
- Protect it from day one. The cheapest iPhone 18 is the one you only have to buy once.
Frequently Asked Questions
How much is the iPhone 18 Pro Max?
The iPhone 18 Pro Max starts at $1,299 for 256GB. It costs $1,499 for 512GB, $1,899 for 1TB and $2,499 for 2TB in the US.
How much is the iPhone 18?
The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299. A standard iPhone 18 is reported for spring 2027, but Apple hasn't announced it or its price.
Is the iPhone 18 more expensive than the iPhone 17?
Yes. The base Pro and Pro Max models are $100 more than the iPhone 17 Pro and 17 Pro Max were at launch. The 1TB models are $300 more, and the 2TB Pro Max is $500 more, mainly because of rising memory costs.
How much does the iPhone Duo cost?
The iPhone Duo starts at $1,999 for 256GB and goes up to $3,199 for 2TB. Pre-orders open October 16 and it ships October 23.
What's the best way to protect an expensive iPhone 18?
Use a protective case, a tempered glass screen protector and a camera lens protector. Dropguys cases for the iPhone 18 Pro, Pro Max and Duo come with a 100% money-back guarantee if your phone breaks while in the case. Shop iPhone 18 cases.